What Will this Article do for Me?
- Learn about the pros and cons of corporate coaching
- Obtain strategies and options for coaching others to succeed
- Discover how to use coaching for increased performance
- Take action on ensuring coaching is success
Purpose of this Article
The purpose of Dr. Whitaker’s article is to determine what value coaching really does have to an organization and the returns on investing in coaching. To start this discussion it is important to review documented benefits and returns coaching has accomplished in the business world to date. Here is a preview of some of the article’s discussion points:
Does coaching need to be a part of the organization’s strategy? Is coaching a means for developing leaders within an organization? Does coaching impact perspectives, attitudes, and behaviors to fulfill the vision within the organization? Is coaching a tool for obtaining a competitive advantage? Explore this article to find out the answers.
Why Corporate Coaching?
Coaching becomes a significant part of the organization’s strategy when the purpose of coaching is to align the needs of the business with the development needs of its employees. When this coaching purpose and definition is understood and practiced within the organization, the organization creates a completive edge that is very hard to duplicate.
Although this purpose of coaching sounds clear it is often misunderstood. For example, when a leader within an organization receives or reaches out for coaching it is often perceived as “personal counseling” to help retain one’s position. This misguided perception comes from not adding coaching into the business strategy and only utilizing coaching when there is a decline in employee performance.
Components of a Coaching System
In this article you will gain information on a step-by-step process for ensuring coaching is utilized effectively. Dr. Whitaker covers the following topics:
- Components for successful coaching
- Quality coaches
- Coaching rewards and measurements
- Management team support
- Strategies for interviewing
- How to use coaching or organizational change
- Coaching and mentoring concerns
The concern is that coaching may not be utilized as a tool for strategy as many CEOs view coaching as something that is to be held uncover. The fear is that if you engage in coaching you are perceived to be a weak leader or have a weak organization. Read Dr. Whitaker’s perspective on the pros and cons of coaching and how to use coaching as a resource compared to a last minute approach.